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Lego still wild about Harry Potter

By Staff -- Playthings, 2/12/2010 2:24:00 PM

BURBANK, Calif.—Warner Bros. Consumer Products said today it has extended its relationship with Lego for more Harry Potter playthings.

Under the agreement, The Lego Group plans new construction sets and a board game inspired by the property in anticipation of this fall’s release of the latest Potter movie adaptation, Harry Potter and the Deathly Hallows: Part I, as well the release of Harry Potter and the Deathly Hallows: Part 2 in 2011.

“We have enjoyed a longstanding, successful partnership with The Lego Group around Harry Potter and we are delighted to continue this relationship as we approach the release of the seventh film,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of the franchise will be excited to discover the wonderfully original Lego products inspired by the beloved stories and characters.”

Lego’s 2010 line includes six construction sets derived from iconic scenes and locations, including the Hogwarts Castle, Hagrid’s Hut, Hogwarts Express and Quidditch Match. Available in October, the sets feature new and newly decorated minifigures, including versions of Bellatrix Lestrange and Luna Lovegood.

Additionally, Lego's new constructible board game line will include a Harry Potter game, Hogwarts, in its debut assortment. Launching in August, the game has players build and then move throughout its namesake castle-turned-wizard-academy in a bid to be the first to collect various objects. Complicating matters is that players can move entire classrooms around the board.

Additionally, Warner Bros. Interactive Entertainment and TT Games also announced plans for Lego Harry Potter: Years 1-4, the latest addition to the Lego video games franchise. Releasing this May on multiple gaming platforms, the game takes players on a magical adventure through the first four Harry Potter books and movies, as they build, make potions, solve puzzles and cast spells.

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