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McNeill taps E.S.P. for Northeast

By Staff -- Playthings, 9/9/2008 6:57:00 AM

WILMINGTON, Del.—McNeill Designs for Brighter Minds has signed toy and game manufacturer’s rep group Ellen Shankman Partners (E.S.P.) to handle sales of its toy and game line to independent toy and game retailers, specialty stores, and gift shops in the Northeast.

McNeill Designs’ games include You’ve been Sentenced!, a language game in which players use word cards to build sentences; Twisted Fish, an update of Go Fish; and The Reader’s Digest Word Power Challenge, a game designed to sharpen students' vocabularies and boosts their test-taking skill.

In April, McNeill Designs for Brighter Minds signed a new rep deal for the educational retail market.

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