Share this on

Neat-Oh! granted Hot Wheels rights

By Staff -- Playthings, 12/9/2009 11:37:00 AM

NORTHFIELD, Ill.—Neat-Oh! International will offers Hot Wheels versions of its ZipBin Products in 2010.

“We are thrilled to join the Hot Wheels licensing family,” said Wayne Rothschild, president and co-founder of Neat-Oh!. “The acquisition of the Hot Wheels license is part of a long term licensing strategy for Neat-Oh! International.”

Like all ZipBin products, the Hot Wheels items will transform from play mats to carrying cases via zippers. The line will be unveiled at next month’s toy show in Hong Kong and at the American International Toy Fair in New York in February.

Share this on

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Author

Also by this author

• MGA wins Bratz back from Mattel in appeal

• Strange exclusive doll released for Comic-Con 2010

• Tomy to bring Tomica line to North America

• LIMA presents Webinar on basics of branding

• Peanuts Worldwide named Elf on the Shelf licensing agent

»MORE

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Panjiva

  

  Panjiva is the leading intelligence platform for global trade professionals. With detailed information on 1.5 million companies that do business across borders, Panjiva is the go-to source for information for global trade professionals who want to find... more

---

Most Recent Resources

• Designing Your Brand’s Website for eCommerce
• Global Sourcing in 2010: Doing More With Less
• Comparing Four Options for Turning Web Site Traffic into...
• Complying With the Lacey Act: A Real-World Guide
• Design, Develop, Deliver: The Three D's to Digitally...
• Are You Prepared for the 2009 Holiday Season? A Branded...