Haywire plans Guinness World Records line
By Staff -- Playthings, 12/14/2009 1:42:00 PM
SPRINGFIELD, Mass.—The Haywire Group plans a line of Guinness World Records games and puzzles for 2010.
The board game will contain elements familiar to fans of other Haywire products, including trivia questions, learning activities and physical challenges that require players to make and break their own “house” records. Haywire will also release a travel game in a compact metal tin and a 300 piece puzzle that will include a magic-reveal feature allowing users to decode what records are depicted on the puzzle.
“We’re excited about the opportunity to release a product for an established brand such as Guinness World Records,” said David Blanchard, Haywire Group’s Business Development Manager. “Our strength in creating innovative game play, paired with the amazing, and sometimes bizarre source material, will be a win for both companies.”
The line will be launched at the 2010 Toy Fair in New York City.
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