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Ranking The Top Shops
Playthings’ annual Top 25 Retail Giants list
By Dana French -- Playthings, 11/1/2009 12:00:00 AM
Thirty-four billion; that’s the combined dollar volume of toys and video games sold last year by the industry’s leading players. As a group, 2008 sales for Playthings’ Top 25 retailers increased 2.5 percent over 2007 sales of $33.2 billion.
Overall U.S. industry sales for traditional toys in 2008 totaled $21.64 billion, according to Port Washington, N.Y.-based The NPD Group, a decrease of 3 percent from 2007. NPD pegged sales for video games, including portable and console hardware, software and accessories, at an additional $21.33 billion last year, an increase of 19 percent over 2007.
The top players
To no one’s surprise, Wal-Mart reigned supreme atop the playthings universe once again in 2008, pulling in an estimated $11.29 billion in toys and video games during the year. The reign wasn’t entirely without challenges, though. Wal-Mart showed itself somewhat vulnerable to the economic downturn last year as sales for the discount giant slipped incrementally from 2007’s sales tally of $11.39 billion despite its best efforts to attract holiday shoppers seeking early savings on a slew of severely discounted toys.
While Wal-Mart’s top spot on Playthings’ Top 25 Toy Retailers list looks to be in no imminent jeopardy, there was a shake-up in its long shadow. This year’s ranking reveal a new No. 2, GameStop, the scrappy video game merchant who stormed into the penultimate position based on an impressive 18.9 percent increase in 2008 sales of $6.47 billion. The electronic and entertainment specialist was helped by opening 270 net stores last year, bringing its end-of-year count to 4,331—828 more doors than No. 1 Wal-Mart—and may have benefited more than most from recession scarred shoppers looking for savings by way of the retailer’s extensive selection of used video games.
GameStop’s move dropped Toys R Us down a notch to No. 3 for 2008 on estimated toy and video game sales of a combined $5.52 billion. Despite the ranking reduction, TRU held its own when it came to the company’s cash registers ringing, recording a sales increase of 0.1 percent, a rare feat for a retailer of its size in a year that will long be remembered for its recession- wrecked fourth quarter. Since then, Toys R Us corporate has been busy. Over the course of 2009 the retailer has acquired bits, pieces and sometimes whole chunks of former competitors, most notably specialty toy icon FAO Schwarz and the brand assets of KB Toys.
Final bows for some
Speaking of KB, it was one of two stores that made this year’s ranking that’s no longer in operation. The toy specialist closed its doors in February 2009 after filing Chapter 11 bankruptcy protection in December 2008. Ironically, based on strong going-out-of-business sales, KB saw its 2008 sales increase an estimated 2.5 percent to $410 million—and its Playthings Top 25 ranking jump three places, to No. 8, as a result. Also helping KB Toys move up the list was consumer electronics specialist Circuit City, last year’s list’s No. 7 retailer, which closed up shop in March 2009 after filing for bankruptcy protection. In its final bow, Circuit City had estimated 2008 playthings sales of $370 million, a decrease of 22.1 percent from 2007’s sales.
| Rank, Company, Headquarters | Estimated 2008 playthings sales in millions $ | Estimated 2007 playthings sales in millions $ | % change 2007 to 2008 | 2008 playthings stores | 2007 playthings stores |
| R = Revised from updated information All playthings sales information, except for publicly held companies that break out line-of-business sales for toys, are Playthings market research estimates. All data for calendar year ending Dec. 31, 2008, fiscal year end or trailing 12 months closest to date. Source: 2009 Playthings market research |
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| 1 Wal-Mart Bentonville, Ark. | $11,285 | $11,385 | -0.9% | 3,503 | 3,418 |
| Fiscal year ended Jan. 31. Sales and store counts are for U.S. Wal-Mart stores only, plus online sales; excludes Neighborhood Markets and Sam’s Clubs. Opened two and closed four discount stores in 2008, converted 78 discount stores to supercenters and opened 165 supercenters. Planed to open 125 to 140 supercenters this year. In August, launched Wal-Mart Marketplace online, a site that markets and sells products, including toys, from other online retailers. Entertainment, electronics and toy sales accounted for 13 percent of 2008 total sales, down from 14 percent in 2007. Overall comp store sales increased 3.2 percent in 2008. Total 2008 sales were $255.7 billion, up 6.8 percent from $239.5 billion in 2007. Net sales for the six months ended July 31 were $125.5 billion, up 2 percent from the first six months of 2008. | |||||
| 2 GameStop Grapevine, Texas | $6,467 | $5,439 | 18.9% | 4,331 | 4,061 |
| Publicly held, fiscal year ended Jan. 31. Operates stores in the United States, Canada, Australia and 13 European countries, primarily under the GameStop name as well as two websites, GameStop.com and EBgames.com. Sales and store counts are for U.S. stores only, including ones in Guam and Puerto Rico. Stores, averaging about 1,500 square feet and carrying more than 4,500 SKUs, offer a balanced mix of new and used video game products and PC entertainment software. Total 2008 worldwide sales were $8.8 billion, up 24.1 percent from $7.1 billion in 2007. Worldwide sales for the six months ended Aug. 1 were $3.72 billion, up 2.8 percent from $3.62 billion in the first six months of 2008. Worldwide, opened 674 new stores last year and acquired 328 stores in France, a new market. Planned to open about 400 new stores this fiscal year. | |||||
| 3 Toys R Us Wayne, N.J. | $5,515 | $5,510 | 0.1% | 584 | 585 |
| Division of privately held Toys R Us Inc., fiscal year ended Jan. 31. Sales and store counts are for Toys R Us stores in the U.S. and include online sales of Toysrus.com and Babiesrus.com. Store formats include 512 traditional toy stores, 53 side-by-side Toys R Us and Babies R Us stores and 19 “R” superstores with full-size Toys R Us and Babies R Us stores under one roof. Acquired the KB Toys brand in September 2009; specialty toy retailer FAO Schwarz in May 2009; the Internet domain Toys.com in March 2009; and the e-commerce site eToys.com in February 2009. Will open nearly 350 Holiday Express locations this October. TRU Inc.’s total 2008 U.S. sales were $8.480 billion, up 0.4 percent from 2007. Net sales for parent Toys R Us Inc. for the first six months ended Aug. 1, 2009, were $5.04 billion, down 8.1 percent from 2008’s first half. | |||||
| 4 Target Minneapolis | $3,575 | $3,505 | 2.0% | 1,682 | 1,591 |
| Fiscal year ended Jan. 31. Opened 91 net stores in 2008 with 62 general stores and 29 SuperTarget stores. Plans to open 60 net stores this year. Also sells toys online. Will assume full control of Target.com in 2011 from Amazon.com, its online strategic and fulfillment partner since the launch of in 2001. Will expand its online fulfillment capabilities in 2009 by opening a new fulfillment center in Tucson, Ariz., and converting its existing facility in Ontario, Calif. The electronics, entertainment, sporting goods and toy category accounted for 22 percent of 2008 and 2007 total sales. Comp store sales were down 2.9 percent last year. Total sales for 2008 were $62.9 billion, up 2.3 percent from $61.5 billion in 2007. Sales for the first six months ended July 31 were $28.9 billion, down 1.2 percent from $29.3 billion in the first six months of 2008. | |||||
| 5 Best Buy Richfield, Minn. | $1,420 | $1,370 | 3.6% | 1,023 | 923 |
| Publicly held, fiscal year ended Feb. 28. Sales and store counts are for U.S. stores only, including Puerto Rico. Also sells online at Bestbuy.com. Plans to open 40 to 50 stores in 2009 after opening 100 new stores in 2008. Gains in the sales of video gaming hardware and software partially offset comp store sales decrease in the entertainment software product category of 5.9 percent. Entertainment software, including video gaming hardware and software, as well as computer software, accounted for 19 percent of total sales, down from 20 percent the previous year. Total 2008 domestic sales were $35.07 billion, up 5.2 percent from $33.33 billion in 2007. Domestic sales for the six months ended Aug. 29 were $15.8 billion, up 1.4 percent. | |||||
| 6 Kmart Hoffman Estates, Ill. | $940 | $1,000 | -6.0% | 1,368 | 1,382 |
| Fiscal year ended Jan. 31. Part of publicly held Sears Holdings. Operated 1,321 discount stores, averaging 92,000 square feet and 47 SuperCenters averaging 166,000 square feet at fiscal year end. Also sells toys online. Closed 16 stores in early 2009. Introduced a holiday loyalty card in August, allowing customers to earn money towards 2009 holiday shopping. Unveiled a new website in March, with streamlined navigation tools and sharing features allowing customers to add products to eight online social networks. Comp store sales declined 6.1 percent in 2008. Total sales in 2008 were $16.219 billion, down 6 percent from 2007. Sales for the six months ended Aug. 1 were $7.3 billion, down 5 percent from the first six months of 2008. | |||||
| 7 American Girl Middleton, Wis. | $463 | $432 | 7.2% | 8 | 6 |
| Part of publicly held toymaker Mattel, fiscal year ended Dec. 31. Sales and store counts are for direct-to-consumer sales of American Girl merchandise and its children’s publications that are sold to certain retailers. Sells historical dolls, books and accessories, as well as the Just Like You and Bitty Baby brands. Also operates American Girl Place stores in Chicago, New York and Los Angeles and American Girl Boutique and Bistro in Atlanta, Dallas, Natick, Mass., and Mall of America in Bloomington, Minn. The Bistro stores in Natick and Bloomington opened in the fourth quarter of 2008. Also has a retail outlet in Oshkosh, Wis. Relocated its flagship Chicago store to one that is 17,000 square-feet larger last October. Earlier this year, introduced Chrissa, the 2009 Girl of the Year doll along with a feature film, “An American Girl: Chrissa Stands Strong,” on DVD. Total 2008 American Girl Brand sales were $463.1 million, up 7.3 percent from $431.5 million in 2007. American Girl Brand sales for the six months ended June 30 were $127.5 million, down 2.1 percent from $130.2 million in the first six months of 2008. | |||||
| 8 KB Toys Pittsfield, Mass. | $410 | $400R | 2.5% | 0 | 430 |
| Founded in 1922, specialty toy retailer with operations in 41 states, Puerto Rico and Guam. Closed its doors earlier this year. The retailer, with stores under the names KB Toys, KB Toy Works and KB Toys Outlet, filed for Chapter 11 bankruptcy protection in December 2008. At the time of the filing, operated approximately 277 KB Toys, 40 KB Toy Works and 114 KB Toys Outlet stores, as well as 30 temporary “Holiday Stores.” The company had realized a slight increase in comparable store sales of 0.36 percent for the first eight months of its fiscal year before experiencing almost a 20 percent drop in comp store sales the two months before its filing. GOB sales, running through February 2009, garnered approximately $133 million. | |||||
| 9 Meijer Grand Rapids, Mich. | $402 | $410 | -2.0% | 185 | 181 |
| Family-owned and operated. Is recognized as the inventor of “one-stop shopping.” Operates supercenters in Michigan, Ohio, Indiana, Illinois and Kentucky. All stores are opened 24-hours and average 200,000 to 250,000 square feet. Opened four new stores in 2008 and had opened four stores to date in 2009. Held a block party on June 27 at all stores to celebrate the summer of its 75th anniversary. Is investing $27 million for the expansion of its Newport, Mich., distribution center. Slashed prices on more than 300 holiday toys last year as part of its 2008 price-drop program. The cuts included discounts of up to 30 percent on all toy categories. Total 2008 sales estimated at more than $14.6 billion. | |||||
| 10 Circuit City Richmond, Va. | $370 | $475 | -22.1% | 0 | 693 |
| Multi-channel specialty retailer of consumer electronics, home office products, and entertainment software. Closed its doors in March of this year after filing for Chapter 11 bankruptcy protection in November 2008. Operated approximately 712 superstores and nine outlet stores throughout the United States and Puerto Rico, and approximately 770 The Source by Circuit City stores throughout Canada. Circuit City was liquidating 154 stores when it announced in January the closing of the remainder of its locations, with GOB sales concluding March 8. Systemax, a publicly held multi-channel retailer of computers, electronics and industrial products, purchased the Circuit City brand, trademark, website and other assets in May 2009, launching a new CircuitCity.com website. In July, the Canadian stores were sold to telecommunications company Bell Canada. | |||||
| 11 Build-A-Bear Workshop Saint Louis | $360 | $384 | -6.3% | 271 | 254 |
| Publicly held, fiscal year ended Jan. 3. Sales and store counts are for U.S. stores only, including Puerto Rico, and exclude 21 stores in Canada, 51 stores in the U.K. and Ireland, three in France and 62 franchisee stores in international locations. Also sells online at Buildabear.com. Stores, averaging 2,700 square feet, carry approximately 30 varieties of plush animals to be stuffed and a wide variety of clothing, shoes and accessories for the animals. Expects to complete the phase out of its Friends 2B Made make-your-own doll brand by the end of the third quarter, including the concept’s nine retail locations (only one a separate store), the separate fixtures in 50 Build-A-Bear Workshop stores and the concept’s website. Will slow new store growth in 2009 to one new store in North America, down from 20 new stores in 2008. Sees market potential for more than 350 Build-A-Bear Workshop stores in North America. Total 2008 worldwide net retail sales were $461 million, down 1.5 percent from $468.2 million in 2007. Worldwide net retail sales for the six months ended July 4 were $177.6 million, down 17.5 percent from $215.3 million in the first six months of 2008. | |||||
| 12 Costco Issaquah, Wash. | $340 | $355 | -4.2% | 406 | 391 |
| Fiscal year ended Aug. 31. Sales and store counts are for the trailing 12 months ended Feb. 15 and include only the stores in the U.S. and Puerto Rico, including its two Costco Home stores in Kirkland, Wash., and Tempe, Ariz. Also sells online at Costco.com. Closed its two Costco Home stores July 3 as part of a cost-saving program designed to combat lower consumer spending. Opened 15 net new clubs during the trailing 12 months. Hardlines, including toys, accounted for 19 percent of fiscal 2008 sales, down from 21 percent in fiscal 2007. Total 2008 trailing 12 month sales were $71.41 billion, up 7.4 percent from $66.52 billion in 2007. Net sales for the 52-week fiscal year 2009, ended Aug. 30, 2009, were $69.9 billion, down 2 percent. | |||||
| 13 Big Lots Columbus, Ohio | $260 | $272 | -4.4% | 1,139 | 1,353 |
| Fiscal year ended Jan 31. Opened 21 new stores in 2008 and closed 35. Operates off-price, closeout stores in 47 states. Planned to open 45 stores this year, including four 20,000-square-foot prototypes. Launched e-commerce capabilities last October, featuring an online deal of the day. Launched its first loyalty customer card this August. The “other” category, including toys, accounted for 12.7 percent of 2008 total sales, down from 13.3 percent in 2007. Total 2008 sales were $4,645 million, down 0.2 percent from $4,656 million in 2007. Retail sales for the six months ended Aug. 1, 2009, were $2.20 billion, down 1.5 percent from $2.23 billion for the first six months of 2008. Comp store sales decreased 1.5 percent for the six month period. | |||||
| 14 Army & Air Force Exchange Service, Dallas | $241 | $243 | -0.8% | 183 | 174 |
| Revenues based on worldwide sales, excluding food, services and vending. Market areas include worldwide Army/Air Force posts and bases serving active-duty personnel, guard and reservists, retirees and their families, approximately 12.2 million customers. Operates 183 main stores or shopping centers worldwide and in every state. Also sells toys, including bikes and video games, through online sales and print catalogs. Receives no funds from the Department of Defense. Worldwide total 2008 sales were $9.9 billion, up 14 percent from $8.7 billion in 2007. | |||||
| 15 Michaels Stores Irving, Texas | $236 | $240 | -1.7% | 941 | 908 |
| Fiscal year ended Jan 31. Sales and store counts are for U.S. Michaels stores only and do not include Michaels Stores in Canada or Aaron Brothers stores. Opened 33 net U.S. stores in 2008. Planned to open 20 to 25 new stores this year. Stores average 18,300 square feet. The general and children’s crafts category, including toys, accounted for 42 percent of total sales in 2008, up from 41 percent in 2007. Toys offered include wooden and plastic model kits and related supplies, kids’ crafts, plush and paint-by-number kits. Comp store sales decreased 4.6 percent last year. Total 2008 U.S. sales were $3.517 billion, down 1.2 percent from $3.558 billion in 2007. Net sales for the first six months ended Aug. 1, 2009, increased 1 percent to $1.659 billion from $1.643 billion for the same period last year. | |||||
| 16 Walgreens Deerfield, Ill. | $235 | $228 | 3.1% | 6,679 | 6,237 |
| Publicly held, fiscal year ended Aug. 31. Sales and store counts are for the trailing 12 months ended Feb. 28. Currently sells through stores operating in all 50 states and the District of Columbia after opening its first Alaska store this summer. Also operates in Puerto Rico and Guam, plus online. Retail organic growth continues to be its primary growth vehicle, with projected increases of 6 percent and 5 percent in fiscal 2010 and 2011, respectively. Anticipates more than 7,000 drugstores by fiscal 2010. General merchandise sales, including toys, accounted for 25 percent of sales as it has for the past several years. Total 2008 trailing 12 month sales were $61.03 billion, up 7.9 percent from $56.54 billion in 2007. Sales for the first three fiscal 2009 quarters ended May 31 were $47.63 billion, up 7.2 percent from $44.44 billion for the first three quarters of fiscal 2008. | |||||
| 17 Sam’s Club Bentonville, Ark. | $205 | $220 | -6.8% | 602 | 591 |
| Fiscal year ended Jan. 31, division of publicly held Wal-Mart. Sales and store counts are for Sam’s Club division only, including Samsclub.com. Opened 11 new clubs last year. Will open an Hispanic-focused club in Houston this year. Clubs average 133,000 square feet. Offered $10 memberships for 10 weeks last fall, the first promotion of its kind for Sam’s. Offered $15 memberships this summer. Sales for hardgoods, including toys, decreased 6.1 percent in 2008. Comp store sales, including fuel sales, increased 4.8 percent last year. Total 2008 sales were $46.85 billion, up 5.6 percent from $44.36 billion in 2007. Sales for the first six months ended July 31, 2009, were $22.87 billion, down 2.4 percent from the first six months of 2008. | |||||
| 18 Dollar General Goodlettsville, Tenn. | $195 | $193 | 1.0% | 8,362 | 8,194 |
| Fiscal year ended Jan. 30. Owned by private equity group Kohlberg Kravis Roberts & Co. Operates in 35 states. Opened 207 stores in 2008, closed 39 and remodeled or relocated 404. Plans to open 450 in 2009. Seasonal products, including toys, accounted for 14.6 percent of 2008 total sales, down from 15.9 percent in 2007. Brands carried include Mattel and Fisher-Price. Comp store sales increased 9 percent in 2008. Total 2008 sales were $10.458 billion, up 10.1 percent from 2007. Sales for the six months ended July 31, 2009, increased 13.3 percent over the same period in 2008. Same-store sales increased 10.8 percent for the same six-month period. | |||||
| 19 Family Dollar Matthews, N.C. | $186 | $182 | 2.2% | 6,643 | 6,509 |
| Fiscal year ended Aug. 30. Fast-growing dollar store chain, offering most items for $10 or less. Sales and store counts are for the trailing 12 months ended Feb. 28. Founded in 1959. Opened 134 net new stores during the 12-month period. Stores operate in 44 states. Seasonal and electronics products, including toys, accounted for 11.2 percent of trailing 12 month 2008 sales, down slightly from 11.6 percent for the same period in 2007. Total 2008 trailing 12 month sales were $7.21 billion, up 6.1 percent from $6.80 billion in 2007. Net sales for the first three fiscal 2008 quarters ended May 30 were $5.589 billion, up 7.1 percent from $5.218 billion for the first three quarters of fiscal 2008. | |||||
| 20 Fred Meyer Portland, Ore. | $174 | $180 | -3.3% | 166 | 158 |
| Fiscal year ended Jan 31. Part of publicly held Kroger. Founded in 1922. Currently operates 124 stores under the Fred Meyer nameplate and 42 under the Marketplace banners. Opened one net Fred Meyer store last year and seven net Marketplace stores. Stores operate throughout Oregon, Washington, Idaho and Alaska. Rolled out high-definition, 3-D customer assistance kiosks in all stores last June. Stores range in size from 66,000 square feet to 174,000 square feet. Total 2008 sales estimated at more than $8.3 billion. | |||||
| 21 Kohl’s Menomonee Falls, Wis. | $160 | $161 | -0.6% | 1,004 | 929 |
| Fiscal year ended Jan. 31. Operated 1,004 stores in all 48 of the continental United States at fiscal year’s end. Among the categories of toys Kohl’s offers through its stores and website are action figures, dolls, activity tables, building toys, books, games, video games and accessories, scooters, learning toys, puzzles, remote-control toys, plush and toy cars/trucks. Children’s sales, including toys, accounted for 13 percent of total sales in 2008. Total 2008 sales were $16.39 billion, down 0.5 percent from $16.47 billion in 2007. Sales for the six months ended Aug. 1 were $7.4 billion, up 1.3 percent from $7.3 billion in the first six months of 2008. Opened 19 stores during the first six months, including its first store in Alaska. Planned to open an additional 37 stores later this year. Completed 51 store remodels at the end of August. | |||||
| 22 QVC West Chester, Pa. | $160 | $170 | -5.9% | 6 | 7 |
| Part of publicly held Liberty Media Corp., fiscal year ended Dec. 31. Markets and sells through its televised shopping programs on the QVC networks, via the internet, and at its flagship store at Minnesota’s Mall of America, its Studio Store located at QVC headquarters and four Outlet stores in Pennsylvania and Delaware. Closed its outlet store in Florida last year. Will open an outlet in Myrtle Beach, S.C., this coming fall. Among the categories of toys QVC offers are action figures, dolls, trains, educational toys, video game hardware and software, PC software, models, puzzles, books, plush, R/C toys, role play, ride-ons and construction toys. Home, including toys, accounts for 44 percent of U.S. net revenues. Total 2008 domestic sales were $4.91 billion, down 5.7 percent from $5.21 billion in 2007. Domestic sales for the six months ended June 30 were $2.21 billion, down 6.2 percent from $2.36 billion in the first six months of 2008. | |||||
| 23 Dollar Tree Chesapeake, Va. | $148 | $142 | 4.2% | 3,591 | 3,411 |
| Fiscal year ended Jan. 31. Operates stores under the banners of Dollar Tree, Deal$ and Dollar Bills in 48 states. Is known for its thrill-of-the hunt atmosphere. Opened 231 stores in 2008, closed 51 and expanded or relocated 86. Stores average 8,400 square feet. Added e-commerce functions to its online site in April. Online features an item of the week, as well as in-store events and seasonal promotions. Sales per square foot in 2008, $158, up from $155 in 2007. Total 2008 sales were $4.645 billion, up 9.5 percent from $4.243 billion in 2007. Sales for the six months ended Aug. 1, 2009, were $2.42 billion, up 13 percent from the first six months of 2008. Opened 129 new stores during the first six months of 2009 and closed 13. | |||||
| 24 Babies R Us Wayne, N.J. | $146 | $148 | -1.4% | 262 | 260 |
| Division of privately held Toys R Us Inc., fiscal year ended Jan. 31. Sales and store counts are for Babies R Us stores only. Opened two net stores last year. Stores typically range in size from 30,000 to 40,000 square feet. The big box store’s merchandise focuses on newborns to 4-year-olds. Offers an online and in-store baby registry. Toy brands include Fisher-Price, Baby Einstein, Infantino, Lamaze, Tiny Love and VTech. Parent company’s total 2008 U.S. sales were $8.480 billion, up 0.4 percent from $8.450 billion in 2007. Net sales for parent Toys R Us Inc., for the first six months ended Aug. 1, 2009, were $5.04 billion, down 8.1 percent from the first six months of 2008. [See listing for Toys R Us on page 14 for more on integration campaign between Toys R Us Inc.’s Babies R Us and Toys R Us operating units.] | |||||
| 25 Sears Hoffman Estates, Ill. | $138 | $155 | -11.0% | 856 | 935 |
| Fiscal year ended Jan 31. Part of publicly held Sears Holdings. Operated 856 full-line stores located across all 50 states and Puerto Rico at year’s end. Primarily mall-based, locations average 133,000 square feet. Opened in-store toy shops Aug. 15, 2009, at select stores in Chicago, Los Angeles, San Francisco and New York. Brands carried include Fisher-Price, LeapFrog, Hasbro, Spin Master and VTech, as well as its exclusive My First Craftsman brand. Launched a mobile commerce site, Sears2go.com, in November 2008 and unveiled a mobile application for iPhone users this May. Began offering layaway during holiday 2008 and has continued the program year-round. Domestic comp store sales were down 8 percent for 2008. Total 2008 sales were $25.3 billion, down 9.1 percent from $27.8 billion in 2007. Domestic comp store sales for the second quarter ended Aug. 1 were down 12.5 percent. | |||||
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