Second US Legoland to open in Florida
By Staff -- Playthings, 1/22/2010 8:16:00 AM
WINTER HAVEN, Fla.—Legoland will arrive in Florida in 2011, operator Merlin Entertainments said today.
Merlin plans to convert the fabled but now defunct Cypress Gardens theme park and botanical garden, first opened in 1936, into the second Legoland theme park in North America following the purchase of the 145 acre property investment firm Land South Group for an undisclosed sum.
When completed, the new park is expected to be the largest Legoland in the world. In line with Merlin’s “resort” strategy for its theme parks, the Florida park is likely to include both accommodation and the addition of further branded attractions from the Merlin portfolio. Its design will mirror the existing Legoland parks in Denmark, Germany, the UK and California. However, as with the other four, it will have localized elements to add “a Florida flavor” to the experience.
Merlin opened Legoland California in 1999. Visits to that park grew 6 percent in 2009, according to the company. Its other attractions in the U.S. include Sea Life Carlsbad; Madame Tussauds – New York, Hollywood, Las Vegas and Washington, D.C.; Legoland Discovery Centre Chicago; and the Underwater Adventures Aquarium in Minneapolis. Four more US attractions are also in development: Sea Life Phoenix; Legoland Discovery Centres in Dallas-Fort Worth and New Jersey; and the Pepsi Globe observation wheel in New Jersey.
Featured Company
-
Red Gold, Inc.
Red Gold, LLC is one of America's largest producers of tomato products. Offering premium quality ketchup, tomatoes and tomato juice at a more affordable price than other national brands, Red Gold is the right choice for today's foodservice economy. Red Gold... more
Most Recent Resources
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Complying With the Lacey Act: A Real-World Guide
- Design, Develop, Deliver: The Three D's to Digitally...
- Are You Prepared for the 2009 Holiday Season? A Branded...
