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Hasbro bows MP3 robot

By Staff -- Playthings, 6/19/2008 8:29:00 AM

Hasbro TOKYO—Hasbro’s Tiger Electronics division has the technophiles buzzing over a new music-player robot making its public debut at this week’s Tokyo Toy Show.

The fruit of a partnership with Japanese distributor Sega Toys, A.M.P., “Automated Music Personality,” is a mobile robotic music companion that’s essentially a self-propelled MP3 speaker system. In addition to just playing music, the 29-inch tall robot also boasts 62 sound effects, numerous “electrifying” dance moves and 49 LED light animations, according to Hasbro. Tracking technology allows A.M.P. to always keep its speakers facing its owner.

"Hasbro is redefining the mobile stereo entertainment system with the introduction of A.M.P Automated Music Personality,” said Duncan Billing, Hasbro’s global development officer. “By using D.B.T.-Dynamic Balancing Technology, A.M.P. Automated Music Personality is able to balance in a manner that seems to defy gravity. With this impressive technology combined with a unique personality and incredible mobility; the way you listen and interact with your music will never be the same.”

A.M.P. Automated Music Personality will be available in the U.S. at select consumer electronics online retailers starting this October for an approximate retail price of $500.

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