Spin Master snares global rights for 'Last Airbender'
By Staff -- Playthings, 7/23/2009 1:21:00 PM
TORONTO—Spin Master has been named global master toy licensee for Paramount Pictures’ upcoming feature film The Last Airbender.
The deal will result in a “comprehensive” line of products, including action figures, vehicles and playsets featuring what Spin Master says will be “innovative technology that will enable fans to live out their most memorable moments from this epic film.”
Directed by M. Night Shyamalan, and based on Nickelodeon's animated TV series Avatar: The Last Airbender, the feature film is slated to hit theaters in the U.S. July 2, 2010.
"M. Night Shyamalan and Paramount have done an incredible job of adapting the mythology of Avatar...into an imaginative and visually stunning live-action big-screen fantasy adventure film," said Adam Beder, Spin Master’s vice president of licensing. "...It's a natural fit for us to re-create the magic of the film into an original and creative new toy line that children will love."
Nickelodeon's Avatar: The Last Airbender series currently airs in more than 120 countries.
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