Walmart rolls out 'Garanimals' toy line
By Staff -- Playthings, 11/17/2009 12:59:00 PM
NEW YORK—Walmart today added a line of exclusive Garanimals branded play and learning toys to its stores.
The line features age appropriate toys for infants, toddlers and preschool children that come brightly packaged with many of the same animal characters featured on Garanimals brand mix-and-match children’s apparel.
“The new line is a part of Walmart’s effort to enhance our preschool toy assortment and provide a new selection of quality toys that many moms will remember from their youth, with a superior value in comparison to specialty stores,” said Laura Phillips, Walmart’s Vice President of Toys.
Among the line’s debut assortment are an $8 Pull-Apart Shape Sorter, a $10 set of ABC Wood Blocks, a $10 Bath Boat with squirters, $3 Easy Grab wooden puzzles and a $29 5-in-1 Learning Cube, an 18-inch cube “packed with assorted skills for dexterity.”
The Garanimals toys follow the introduction in 2008 of Walmart’s exclusive line of Garanimals kids apparel.
The retailer plans a multi-million dollar television advertising campaign this fall and holiday to support the brand.
Garanimals is a division of Garan Inc., a unit of apparel maker Berkshire Hathaway.
The pop links are very unsafe. The part where they snap together breaks off. I feel this is a chocking hazard and they should be recalled.
Carol E. McQueen - 2010-06-29 22:03:49 EDT
I would like to know if the toys are made with all
non-toxic materials including the paints.
Carol S. - 2010-03-05 10:16:00 EST
non-toxic materials including the paints.
bought the garanimals splash time adventure. let me just say dont buy it!!!!!!!!!!!!
Jessica Osborn - 2010-02-22 22:17:00 EST
Was thinking of buying these for my new nephew but
wondered about the quality especial if the paint used is
safe for little ones who like to put things in their
mouth.
Would appreciate feedback from anyone who knows about
this product.
Sharon Johnston - 2009-11-27 12:50:00 EST
wondered about the quality especial if the paint used is
safe for little ones who like to put things in their
mouth.
Would appreciate feedback from anyone who knows about
this product.
I don't trust Walmart's definition of "quality".
terry myers - 2009-11-18 10:29:00 EST
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