Attendees down; optimism up

So many shows, so little time: two factors that may be wearing down attendance at the annual JPMA—Juvenile Product Manufacturers Association—show in Dallas.

Attendees say there have been fewer exhibitors and buyers over the last several years. Among reasons, observers tell PLAYTHINGS, are time and location. In fact, during the show, a Dallas TV news report detailed the problems in the city's attempts to attract meetings and conventions.

Attendees also cite the prevailing multiple show philosophy within same industry sectors. Substantial additional costs—and more important for many—the loss of valuable executive time resulting from two shows can be burdensome, they say.

Conventional wisdom, though, does indicate that mass and specialty market timing has grown so vastly different, one show is unlikely to satisfy both anymore.

Nevertheless, the tone of the show overall appeared optimistic. Buyers across the board express confidence that the economy is in recovery and that business is improving.

A definite upside to the show is the continuing growth of international representation. The increases of worldwide exhibitor and buyer contingents are evidence of the velocity of the global market competition.

The exhibitor roster ran the gamut from enormous companies like Atlanta-based Newell Rubbermaid, Fisher-Price, East Aurora, N.Y., and Playtex, of Westport, Conn., to small companies such as Walnut Creek, Calif.-based Mom Inventors, Jacquelyn Reve, of Anaheim, Calif., and Phoenix-headquartered Adorable Originals. Product included an array from furniture and electronics to clothing and cosmetics.

To the close observer, the range of manufacturers might raise important questions about the potential crossovers in other children's product areas. It's apparent the industry is reaching the point where children are not the only common denominator of many different trade show selling opportunities.

Two special show features were of particular interest to show-goers.

JPMA set aside a new product showcase area that displayed fresh offerings from a diverse category list, providing a quick study of the industry in microcosm.

The organization also sponsored a student contest.

This opportunity provided a dual impact: it introduced students to the industry and provided a display of some good product conception.