Mixing work and play
All work and no play can make Jack and Jill dull adults! Catering to a customer's 'inner child' can spike sales.
by Colleen Bohen -- Playthings, 11/1/2004
Every parent who goes toy shopping with a child usually has an additional kid hidden inside. Savvy retailers who appeal to a parent's inner-child have the chance to make an extra sale if they inspire a bit of “youthful impulse.” In order to attract this virtually untapped group of customers, retailers might want to consider adding a selection of toys that go beyond child's play. Parents and other adult customers will likely respond well to toys and games that reflect their adult interests and fit into their daily lives.
The “office toys” featured on this page are suited to provide customers a quick moment of relaxation in the middle of a stressful work day. Some customers may appreciate the familiar appeal of the miniature billiards table or golf course, while others will enjoy the brain-teasing challenge of puzzles, and a few may even be drawn to the futuristic magnetic toys. No matter what, with a little variety, at least one of the toys is bound to appeal to a customer's personality.
Don't forget — when trying to sell a toy for an alternative audience, remember to place the items near a high-traffic area to ensure that they receive maximum exposure. Adult items are likely to fall into the “impulse” category so choose products with a fairly low price point.
