The Scholastic Video Collection, New York, is releasing four new collections of kids stories on DVD. The releases are being distributed by New Video and feature stories from Hans Christian Andersen, Leo Lionno, William Steig, Jules Feiffer and feature celebrity narrators such as John Lithgow and Lynn Whitfield.

Bark, George … and More Dog Tails features three stories; Bark George by Jules Feiffer, Dot the Fire Dog by Lisa Desimini, and No Roses for Harry by Gene Zion. Bark George is narrated by John Lithgow and all the stories are taken directly from their children's book counterpart.

Since this is a direct adaptation of the book, the opportunity for a solid cross-sell is present. Retailers can build a book to DVD section in the store giving kids and parents the best of both worlds.

Feeding multi-media—hungry kids and giving parents the ability to read what their children are watching can translate into sales of both the books and DVDs.

There is plenty of bonus programming on the DVD. Some of the extras include three more stories, A Boy, a Dog, and a Frog by Mercer Mayer, Whistle for Willie by Ezra Jack Keats and Angus Lost by Majorie Flack. Parents and kids will like the read along feature which runs closed caption text along the bottom of the screen so kids can follow along.

This DVD is designed for kids ages 3 to 9. The SRP for VHS/DVD is $9.95/$14.95. There are now 28 titles in the Scholastic Video Collection.