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Licensing News

By Staff -- Playthings, 5/1/2005

  • Decorative hat and glasses manufacturer Elope

    Inc., Colorado Springs, Co., secured the Charlie and the

    Chocolate Factory license. Merchandise will include Willy

    Wonka’s own top hat, as well as Willy Wonka goggles and an Oompa Loompa

    wig.

  • MGM Consumer Products and Interactive, Los

    Angeles, signed a representation agreement with Canadian-based entertainment

    and licensing company, Cookie Jar Entertainment Company,

    Inc.Cookie Jar will be the agent for Pink Panther licensing

    initiatives in Canada.

  • AC Milan appointed Warner Bros. Consumer

    Products, Burbank, Calif., as its exclusive licensing representative.

    The agreement sets the stage for AC Milan to work with various divisions within

    Warner Bros. Entertainment and Time Warner on marketing and promotional

    opportunities.

  • Bradford Licensing Associates, Upper Montclair,

    N.J., the exclusive U.S. licensing agent for Pez Candy,

    Inc., is expanding its licensing program. Lincoln West

    Studio will be manufacturing and distributing consumer electronic MP3

    players with the PEZ Candy brand. Product is expected out in the market by

    September 2005.

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