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Big Boys & Their Toys

We may be older, but we still like toys…and we've got some serious cash to spend—cha-ching!

By The Big Boys of Playthings -- Playthings, 9/1/2005

You bet you want to know who we are, what we do and what we want! We've got money in our pockets and some of us have it to burn. We might be some of your best customers.

We are the somewhat middle-aged men who never quite closed the toy box. We are consumers buying with a vengeance—going after a lot of the things we always wanted as kids. Back then we either didn't have the financial resources, lacked the passion for anything specific, or our parents simply didn't allow us to get it. But now we're big boys. We are Big Boys with Toys.

It should come as no shock that while men age, there is still that little boy inside who is playing with Hot Wheels, operating a remote-control boat in a local pond, or collecting things we've admired and gravitated toward for years.

Perhaps one of the most interesting aspects of Big Boys and their Toys is that the play pattern for the same object we cherished as a kid is much different today. In buying a die-cast Corvette, the thoughts of running it up and down the driveway or through a PVC tube have given way to thoughts of how it is going to look on the mahogany shelving in an office.

Big Boys have their wallets ready and open. There doesn't have to be any coercion from the retailer. While customer service should never take a backseat in any sector of retail, sometimes we simply want to take our time browsing and generally surveying the merchandise. So don't "push" us. We are in your store not only to buy a product, but also to cruise the interior, the shelves, the end caps. We want to see what's old and what's new, and just suck up the atmosphere and experience. Hopefully, the store's aesthetics are going to satiate our senses.

Catering to a Big Boy is a two-fold endeavor. First off, those who are single and have no family to attend to can still pretty much be a qualified "kid." Yeah, he makes a buck or two, and probably indulges himself quite generously. Then there is the older "kid." His nest is empty, the flock has flown and the mortgage is history. This customer has evolved into a father, gift-giver and once again, a kid at heart. This time around, though, he has the money to blow on just about anything he wants. This may be the reason for some of the most bizarre collections.

Any way the pie is sliced, men are always going to be little kids inside. And the savvy retailer will be ready when he walks in the door.

You still need proof? Go to any National Football League game on a Sunday and observe: it is very difficult to take the boy out of the man.

 

Big kids on play

Tom Sosnowski

Managing Editor, Playthings

Collections: Hess trucks, R/C vehicles

Items pictured: Hess Trucks from years gone by; R/C Chrysler 300 from NKOK; R/C from TRU's Fast Lane brand.

My obsession with scale vehicles stems from my developmental years and receiving a Hess truck every Christmas since I was born. While the first five or six years saw me destroy the box and, quite frankly, beat up the toy until it was missing headlights, hoses and tires and became trash, I later became enlightened.

The reckless play ended when I discovered my playthings could be worth big bucks some day. While I doubt I will ever sell them, perhaps I will someday pass them down to my kids so they can walk around telling everyone about their great Hess truck collection—like I do today with anyone who will lend me an ear.

But my love of vehicles goes way beyond collecting Hess trucks; I also love remote-control vehicles. On my desk I have an NKOK Chrysler 300 in a steely grey. Occasionally I will zoom it around the office; but my colleagues tend to discourage this! It is an excellent release for me, though.

Deep down, if I were in therapy for this, I think there are two reasons that would bubble to the surface as to my vehicle/remote-control obsession. To begin with, I never had an R/C car as a kid. Back then R/C vehicles were pretty expensive compared with today's offerings. I guess technology and manufacturing have evolved a great deal since then, making R/C across the board more affordable. Also, my family was very practical in the sense that instead of getting one or two expensive gifts at Christmas, it was better to get a number of more affordable gifts. I suppose that was probably better economically in the long run.

As I grew older, another factor influencing my love of vehicles was the cars I had owned. I never really had the “it” car. Yeah, growing up in New Jersey I had the obligatory Camaro, then I tailed off with a Datsun 210 and Geo Storm—two real winners. Now, living in Manhattan, I have no need for a car. So I guess I might be satisfying my need for wheels by surrounding myself with toy versions.

I also like to be in control. I'm probably compensating for something with that, but I really do enjoy being the point man on just about anything. To that end, the ability to hold in my hand a controller and dictate every move an R/C car makes is very satisfying—start, stop, go backwards. I can do just about anything I like with the vehicle. My only wish is to find a car with better speed control. My experience so far is either the vehicle is going full-tilt or it is stopped. I have plenty of years left to find that dream car, though.

My latest infatuation is with R/C aviation. I'm not sure what direction I'm going to go in—helicopter or fixed-wing craft—but after seeing some sensational product during the last American International Toy Fair, I have the bug. There are many details I have to look into such as can I use it in Central Park? Are there restrictions on when it can be used? But that's all part of the fun of being a Big Boy with toys. The minutia of regulations, maintenance and customizing our toys are all parts of the Big Boy play pattern.

Big kids on play

Larry Oliver

Group Publisher, Playthings

Collections: Die-cast, records, action figures Items pictured from top left: die-cast red Ferrari, UT; Metaluna, Sideshow Collectibles; die-cast excavator, Norscot Group

I've always been a collector at heart. As a kid I collected comic books. By playing cards for comics with my neighborhood friends, I could regularly expand or contract my collection. I distinctly remember buying the first issue of a new action hero called Spider-Man. I also remember giving my copy to a friend having finished reading it. Today I could probably retire if I still had that issue.

In the '60s I got hooked on music and specifically the British Invasion. When the Beatles arrived in America I knew I had to have everything they recorded.

It was in 1967 that I seriously began collecting records (remember them?) by a group called— are you ready? The Bee Gees. Little did I know that 38 years later I would still be collecting their music in the form of records, CDs, cassettes, videos, DVDs, magazine articles, concert programs, lunchboxes, you name it.

I now have perhaps one of the largest collections of music by this group in the United States, cataloging more than 330 different Bee Gees LPs. No, the Bee Gees did not release 330 LPs! I collect different album covers from around the world; in many ways it is like collecting art. And eBay has allowed me the opportunity to continue my collecting on a daily basis.

I also collect music by the Beatles and the Moody Blues, primarily imports from overseas I buy through eBay.

The past few years I've gotten into collecting cassettes. Why? Because they are about to disappear. I usually wind up collecting something before it becomes extinct like the LP record did several years ago. So, now it's cassettes.

Collecting comes in waves for me. In the '90s I got hooked on collecting Ferraris. I was immediately struck by the quality of these cars and started my Ferrari collection in 1/18th scale. I also began collecting other 1/18 scale vehicles, mostly exotic cars. I now have 23 of these cars on display in my home office.

As a child, I loved to watch construction equipment at work. Cranes, bulldozers, steam shovels and the like. At one point in my life I thought I would grow up and be a crane operator, but fate took me down a different path. I did discover about two years ago there were great construction reproductions available. So, I began to collect die-cast and plastic cranes and power shovels and now have a collection that continues to grow.

My formative years saw me as a huge fan of science fiction and horror movies. Movies like The Day the Earth Stood Still, Godzilla, Earth vs. The Flying Saucers and the Sinbad the Sailor movies, to name a few, were a staple of my movie watching. I also read and collected a magazine called Famous Monsters of Filmland, which covered the latest horror and sci-fi flicks being released.

Several years ago X Plus USA released a series of action figures based on producer Ray Harryhausen's sci-fi movies. Harryhausen was a master in what is commonly known as stop action motion in which a scale model is filmed frame-by-frame to make it seem to come alive. Harryhausen produced films like the Seventh Voyage of Sinbad, which featured all types of mythological creatures, like the one-eyed Cyclops and dragons.

Sideshow Collectibles also produces sci-fi and horror action figures with my favorites being a mutant alien figure from the movie This Island Earth—Metaluna—as well as The Creature From The Black Lagoon. Naturally, I just had to have these replicas and so I began another phase of collecting. I now collect action figures from sci-fi and horror movies as well as robots.

I can't explain why my collection obsession comes and goes in waves, but it all comes down to one driving force—the thrill of the hunt. Looking for that elusive record or cassette or action figure at stores when I travel—or scavenging eBay—is like treasure hunting. And there is great satisfaction finding that one piece missing from my collection.

What's next? I really can't say. I have been watching all the new Muppet action figures being released and think I may head in that direction. Again, the Muppets were a big part of my youth and there were enough of them to form a substantial collection.

As for the Bee Gees, sadly there won't be any new Bee Gees releases as Maurice Gibb, one of the three Gibb brothers in the group, died unexpectedly several years ago. The other two brothers may record separately, which will keep me in the hunt. Still, there will also be foreign releases of old music to add to my collection.

I figure one day when my time is up my wife and daughters will have a huge garage sale of all my collectibles. I could never really put a dollar value on what my collections are worth, but that's okay. I collect for enjoyment, not for investment purposes.

Sometimes I think I am really collecting things I threw away as a kid as a way of reclaiming my childhood. All I know is if that's the case, I wouldn't trade it for the world.

Big kids on play

Miguel Bravo

Art Director, Playthings

Collections: Action figures, statues and busts, original comic art Items pictured: (clockwise top left) Shazam! Captain Marvel plush, Warner Bros. Store; Spawn action figure, McFarlane Toys; Martian Manhunter statue; DC Direct; Aliens bust, Palisades Toys; The Falcon bust, Bowen Designs, Kingdom Come Red Robin action figure, DC Direct; original art to cover of JSA Strange Adventures #1 I was 10 years old when my collecting craze began. My mom would buy the local Sunday Spanish-language newspaper and hand me the comics section—The Phantom, Mandrake the Magician, Prince Valiant—all in color! My uncle would then introduce me to Metal Men and Superman comic books produced by DC Comics.

That's all she wrote—I was hooked on comics (little did I know they would also start my interest in a career in art). I would hit the local candy stores and purchase about 10 comics a week, and continued to do so for more than 37 years. (Do the math and figure out the size of my collection. Yikes!)

Soon I also started buying action figures and some 6-inch PVC figures of Marvel Superheroes like Thor, The Hulk, Captain America—which I still have. I looked around for anything I could find. But there wasn't much out there. That all changed with the release of the Super Powers collection of DC heroes—Hawkman, Doctor Fate, and the Martian Manhunter, among others.

Marvel figures started showing up in more toy stores. I was consistently hitting the figure shelves. The strange thing is— I gave most of them away. If I still had all of them today my eBay business would be great. D'oh!

But my “serious” collecting started in the '90s. It breaks down into three categories: action figures, superhero statues and busts, and original comic art.

My statue collection started with a really cool Batman statue from Randy Bowen (the same guy who made the Superman statue you see in the background of Jerry's living room on all the Seinfeld episodes). I walked into the comics shop and told the store owner that I must have that great-looking statue. Other companies like DC Direct, Marvel Selects, Diamond, and the WB Store soon started a tide of superhero-related items—and I was in heaven. Today my collection numbers about 250 statues and busts in my studio at home. That original Bowen Batman, along with Will Eisner's (one of my college art professors) The Spirit, statues are among my favorites.

My figure collection is not as large. It's mostly superhero figures with some Star Trek and McFarlane Spawn and sports figures. My favorites are DC Direct's Kingdom Come and Legion of Super-Heroes, an old favorite of mine as a teen, that I thought would never get made. I still pick up a new figure every now and then at the local comics shop. I think I own about 70-80 figures that are either in my studio or here at my desk at Playthings.

My original comic art collection is made up of some of the best artists in the business: Ariel Oliveti, John Buscema, Joe Chiodo, Glen Orbik, Mike Grell, John Watson and my favorite, Alex Ross. All are one-of-a-kind pages that bring me joy just looking at and remembering the comic issue they appeared in. My favorites are hard to pin down. The Ross Kingdom Come pages, the Batgirl cover by Orbik, and Watson's cover to JSA Strange Adventures #1 are on the top of the list.

My buying habits lately have slowed down since there's only so much room in my home. But I still pick up the ones out there that just make me say “Wow!”—just like that kid finding that Super Powers Doctor Fate figure many years ago.

When will I stop collecting and getting enjoyment out of them? To paraphrase Charlton Heston: “When they take my Adam Strange action figure from my dying hand!”

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