Licensing News
By Staff -- Playthings, 1/1/2006
Talicor Inc., Los Angeles, is the latest manufacturer to join the ToddWorld merchandise program. The preschool TV series already lists Little, Brown for books, Hit Entertainment for DVD/VHS, Action Products for soft play toys and Smilemakers for stickers.
The Talicor licensed products fall under the company's Aristoplay banner and will consist of puzzles (24-piece inlaid cardboard and 24-, 40-, 63- and 100-piece boxed cardboard), board games and card games.
HIT Entertainment, New York, appointed Bill Burke vice president, brand management. Burke comes to HIT after five years at Sesame Workshop.
Da Jammies, Los Angeles, added three new licensees, according to Head Start Entertainment, owner of the kids-based hip-hop animated brand. The new licensees include Waterbury for sleepwear; Idea Nuova for kids bedroom décor; and Versaly for ringtones. Repping the licensing for Da Jammies is Joy Tashjian Marketing Group.
Da Jammies focuses on two groups of adolescents, ranging from age 6 to 13, who attend a performing arts school and dream of making it big by singing and rapping.
Cartoon Network named Rick Blanco director of hardlines designs; Deena Boykin senior director of retail development; and Daria Cronin director of softlines. Each will be part of the company's global branding unit.
