Strike up the brand!
By Tina Benitez -- Playthings, 5/1/2006
Madacy Latino, Miami, creator of children's musical products for the Hispanic and English speaking markets, has partnered with Scholastic Media, New York, to produce music based on the top-rated PBS Kids Go! animated series Maya & Miguel.
Madacy plans to release several English and Spanish Maya & Miguel musical CDs in 2006, the first time the series has been brought to the music market. The first release, Best Friends, features 14 songs about friendship and is recommended for ages 4 to 8. All songs were recorded by children's band The Tweens and will be supported by cross-promotion in-store with other licensed Maya & Miguel product and in-store play copies. This spring, two more CDs, Radio Favorites and Party Fiesta, will be released.
Yasmin, Cloe, Jade and Sasha, better known as the Bratz, have something to sing about, too. The Bratz brand returned to the music scene this year with a new CD released by Universal's Hip-O Records. Genie Magic is tied to the direct-to-DVD release of the same name and includes five songs featured on that DVD. Matthew Gerrard, who has worked with artists Kelly Clarkson, Hillary Duff and Lindsay Lohan, penned the Bratz tunes.
