Jolly Roger flies over Broadway
By Staff -- Playthings, 5/25/2006 7:03:00 AM
NEW YORK—A treasure chest of toys and cash prizes await the lucky look-a-likes of the Pirates of the Caribbean characters in an upcoming promotion from Pirates master toy licensee, Zizzle.
The look-a-like contest will search for the best facsimiles of the movie series' Jack Sparrow (the Johnny Depp character), Will Turner (the Orlando Bloom character) and Elizabeth Swann (the Keira Knightley character). The event will be held June 15 at the Planet Hollywood in New York's Times Square.
The grand prize is a Volvo XC90 loaded with Pirates of the Caribbean toys. Second- and third-place will yield treasure chests of Pirates toys, along with $2,500 and $1,000 in cash, respectively.
Zizzle president Roger Shiffman will judge, along with Janine DiGioacchino, the general manager of Madame Tussaud's, New York, photojournalist Noah Robischon and Z100 DJ Carolina Bermudez.
The sequel Pirates of the Caribbean: Dead Man's Chest opens July 7 in theaters nationwide. Merchandise is arriving on retail shelves now.
