Fox ups Peikoff
By Melissa Kvidahl -- Playthings, 7/30/2007 10:00:00 AM
CENTURY CITY, Calif.—20th Century Fox Licensing & Merchandising promoted Michael Peikoff, formerly the vice president of licensing, to senior vice president of licensing and merchandising.Peikoff’s role will be expanded to include management of all internal and external communications for the licensing division, as well as overseeing the company’s retail marketing and licensed promotions in the US. Peikoff has been with Fox licensing and merchandising since October 2005 and has managed several business categories such as softlines, hardlines, gift and novelty, domestics, health and beauty and worldwide publishing since then.
“Michael has been an integral part of the success we’ve experienced in our licensing and merchandising division. His insight, strong relationships and tenacity have helped propel licensing programs…to new levels while also helping to launch new business development initiatives for the division. We’re looking forward to more of the same results in the future,” said Elie Dekel, executive vice president of licensing and merchandising, to whom Peikoff reports.
Talkback
Related Content
Related Content
