Licensing News
By Staff -- Playthings, 11/1/2007
Bicycle maker Pacific Cycle, marketer of Schwinn and Mongoose bicycles and KidTrax electric ride-on vehicles, will develop Dodge-branded products in a deal brokered by Brand Sense Partners. The agreement includes rights for several Dodge nameplates, including Viper, Charger, Ram, Rampage and Hemi. Product categories will include children's electric ride-on vehicles; foot-to-floor ride-on vehicles; and adult and juvenile bicycles; distributed to both mass market and specialty toy retailers starting in spring 2008 ... Family entertainment producer and distributor CCI Entertainment, Toronto, is opening a Los Angeles office as part of an expansion of its licensing, acquisition and sales efforts. As part of a push to acquire more family entertainment properties from around the world, CCI recently added worldwide rights (excluding France) to the recently debuted UK series Frankenstein's Cat ... British media firm Entertainment Rights has teamed with AOL's preschool online destination KOL Jr. to launch episodes, games and other short-form content from preschool series Jim Jam & Sunny on the Web, in the process exposing the property to U.S. viewers for the first time.
