4Kids grows Chaotic's distribution
By Staff -- Playthings, 12/11/2007 1:26:00 PM
NEW YORK—4Kids Entertainment this weekend expands distribution of its Chaotic Trading Card Game beyond the comic and hobby market with a roll out at two mall-based entertainment retailers.
Starting December 15, f.y.e. will offer Chaotic Dawn of Perim starter decks and booster packs in 750 key f.y.e. and Suncoast mall stores nationwide. In support of the launch, 4Kids, its TC Digital Games subsidiary and f.y.e. will unveil a marketing campaign that includes in-store signage and entertainment displays, an e-blast to f.y.e. loyalty members and online content at fye.com, ChaoticGame.com and 4Kids.tv. Additionally, f.y.e. will host Chaotic Trading Card Game demonstrations and “open battle” events at stores around the country beginning mid-January.
In conjunction with the expanded retail rollout, the Chaotic Online Game Experience, www.ChaoticGame.com, is adding new game play features, including three-on-three game play functionality and a trade sector that allows users to trade their Chaotic cards online with other players.
4Kids has also signed several licensees for the Chaotic brand, including Giant Merchandising for T-shirts, sweatshirts and track jackets; BioWorld for headwear; Prima Games for the Chaotic Trading Card Game strategy guide; and American Greetings. Product details for the American Greetings agreement were not announced.
“We look forward to building on this momentum with expanded release of the Chaotic Trading Card Game to mass market retailers and the signing of additional licensees in other key product categories early in the upcoming New Year,” said Alfred R. Kahn, chairman and CEO, 4Kids Entertainment.
Since debuting in Beta form in late October, 4Kids says more than 600,000 online cards have been registered at the game’s website and over 110,000 online challenges have been made. The game’s related animated TV series airs of Saturday mornings during the 4Kids TV block on Fox stations nationwide, as well as daily on the Jetix cable network.
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