Licensing News
By Cliff Annicelli -- Playthings, 1/1/2008
Global Icons has added two toymakers to its Humvee licensee list: Hasbro, for a 1:18 scale plastic version of the U.S. military's general purpose vehicle, and Jasman, for radio-control versions of the Humvee ranging in scale from 1:32 to 1:8. The company also inked a deal with Jakks Pacific to produce Coldstone Creamery branded role-play toys ... PorchLight Home Entertainment ended 2007 in an acquisitive mood, picking up U.S. DVD distribution rights for Australia's FARMkids television series; seven children's self-help titles, including Taking the “Duh” Out of Divorce, from children's advocate and entertainer Trevor Romain; and The Little Playdates Co.'s eponymously named series that teaches preschoolers positive social behaviors ... Nickelodeon has teamed with Hertz to launch Nick on the Go, a portable, touch-screen media player for traveling families that's pre-loaded with more than 40 hours of Nickelodeon and Nick Jr. content.
