Inside Out

Sixteen years after it first began making waves in the game aisle, Set! recently made it to the big time online. In late December, a digital version of the card game debuted as one of the free games offered daily on the New York Times' website. The site offers players four daily puzzles of varying difficulty and includes a multi-player version. It's the game's first appearance on a site outside of owner Set Enterprises' own Internet home … McFarlane Toys continues to nurture its niche as action figure maker to the sports world. Last month the Tempe, Ariz.-based toymaker was at the National Hockey League's All-Star Weekend festivities as a co-presenter (along with Upper Deck) of the weekend's official trading card and memorabilia show, where it unveiled an exclusive figure of Atlanta Thrashers star Marian Hossa … In international licensing news, Animalia, a children's TV series based on Graeme Base's bestselling book of the same name, recently debuted within weeks of each other in Australia, the U.K., Canada and on PBS Kids Go! in the U.S. Expect a merchandising push towards its audience of 6- to 9-year-olds by Porchlight Entertainment, Los Angeles … At retail, Build-A-Bear Workshop launched a virtual world, Buildabearville.com, where kids are encouraged to be good citizens with help from the Build-A-Bear's Huggable Heroes characters. In New York, Scholastic revamped its Scholastic Store with more bilingual offerings and books for babies. In Charlotte, N.C, specialty toy retailer Toys & Co. opened its fourth store in the Carolinas.