Dusenberry lands at 'robotic gaming' firm

By Staff -- Playthings, 2/26/2008 9:12:00 AM

CENTURION, South Africa—Robonica, a South Africa-based startup focused on developing new forms of robotic entertainment, has appointed former Hasbro exec Tom Dusenberry as director and advisor.

Dusenberry will be primarily responsible for setting Robonica’s strategic direction and building industry relationships. His resume includes key positions for Hasbro’s Parker Brothers and Milton Bradley brands, as well as founding and serving as CEO of Hasbro Interactive, the toymaker’s computer gaming division.

"As one of the industry’s true visionaries, we believe Tom’s strategic and creative direction will be critical in helping Robonica establish robotic gaming as a new and exciting form of electronic entertainment,” said Johan Poolman, CEO of Robonica. “We fully realize that creating a new product category will present a number of significant challenges, but if there is any one person in the industry who can help us achieve that, it is Tom. We are honored and excited to have him as part of our team.”