ToyQuest plans Fisher-Price outdoor products
By Staff -- Playthings, 3/4/2008 9:06:00 AM
EL SEGUNDO, Calif.—ToyQuest has been tapped to produce a Fisher-Price branded line of backyard play products for toddlers and preschoolers.
ToyQuest’s collection will include pools, backyard play, sand toys and constant air inflatables featuring “colorful designs and a playful animal theme,” according to Mattel. The collection will debut this spring at Toys “R” Us and Babies “R” Us stores.
“With more than 10 years of industry-leading experience in the toy category, ToyQuest has a history of providing quality products that allow children to build on their natural creativity,” said Mark Weppner, Fisher-Price’s director of licensing. “Our partnership with ToyQuest extends Fisher-Price’s presence into the outdoor and water play category, providing exceptional backyard play experiences for little ones.”
The backyard play program’s initial assortment will include the Fisher-Price Hoppy Frog Spray Pool, Fisher-Price Rainbow Shade Pool, Fisher-Price Squirt Friend Animal Sprayers, Fisher-Price Deluxe Sprinkle ‘N Splash Play Mat, Fisher-Price Froggy Fun Sprinkler, Fisher-Price Brontosaurus Dino Digger, Fisher-Price Soak ‘N Splash Animal Park, Fisher-Price Squirt ‘N Sprinkle Fire Truck and the Fisher-Price Mega Bouncer (pictured). Prices will range from $3.99 to $169.99.
