Wiggles efforts grow
By Staff -- Playthings, 3/17/2008 2:58:00 PM
NEW YORK—Big Tent Entertainment recently signed new or expanded merchandising deals for The Wiggles in North America.
Just Me Music (audio) has renewed its long-term agreement to release personalized CDs that incorporate a child’s name.
Kelly Toys USA has expanded its long-term agreement to cover plush, beanies, pillows and novelty products, including: key rings, inflatable toys, baseball caps, wrist bands, head bands, backpacks and purses. It already markets an array of playballs and sport sets.
SmileMakers has extended its agreement to create stickers for distribution as free giveaways in healthcare offices and classrooms nationwide through direct mail-order catalogues.
Ty’s Toy Box will release a new line of fashion apparel for men, women, juniors, youth, toddlers and infants for sale on the company’s website.
Walman Optical has signed on for branded prescription lenses for kids.
