ToyQuest tapped for Dream Works’ ‘Monsters’
By Staff -- Playthings, 6/17/2008 12:28:00 PM
LOS ANGELES—DreamWorks Animation SKG has signed ToyQuest as the master toy licensee for its 2009 feature film Monsters vs. Aliens.
ToyQuest’s line for the film will include action figures, non-electronic table top games, vehicles, playsets, role-play products, plush, youth electronics, seasonal toys, activity sets and rack toys. The entire line will be available early next year.
“ToyQuest has over a decade of industry experience and we look forward to working with them to develop a creative and compelling product line for Monsters vs. Aliens that will appeal to consumers across the globe,” said Kerry Phelan, DreamWorks Animation’s head of worldwide consumer products.
Monsters vs. Aliens is Dream Works’ first full-length feature produced in 3-D. It is scheduled for theatrical release on March 27, 2009.
The movie stars a motley group of mutant-like “monsters” who are called upon by a desperate government to help fight off a mysterious alien robot wreaking havoc across the country.
