Crayola vet joins Action Products

By STaff -- Playthings, 7/9/2008 1:42:00 PM

ORLANDO, Fla.—Action Products International has tapped consumer goods veteran Jae Hong as its new director of marketing.

Hong began his career with Procter & Gamble then gained children's products expertise with arts and crafts category leaders such as Prang Dixon-Ticonderoga and Crayola.

“Jae brings a strong foundation of marketing and new product development experience that will be pivotal in accelerating the growth trajectory of Action's market share in the children's toy and crafts categories," said Ron Kaplan, Action Products’ CEO.

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