Lasting Value

Please think about the types of toys your child received as gifts last holiday season. Which type is still offering the most play value?

• Video games 25%
• Dolls 20%
• Other 10%
• Construction toys 8%
• Electronics 7%
• Plush 7%
• Vehicles 6%
• Arts & crafts 5%
• Action figures 4%
• Outdoor toys 3%
• Role play 2%
• Trading cards 2%
• Games 1%
• Science kits 1%

Quotes from the survey's respondents on particular products' continuing play value:

• Guitar Hero for PS2. "Ashley and her siblings spend a lot of time playing this game together. Also, when Ashley's friends come over, everyone wants to play it."
• "His Hot Wheels because they are the one thing that he continually plays with!"
• My Little Pony. "She plays with them everywhere in and out of the bathtub."
• "Xbox games because, unfortunately, kids seem to like playing video games a lot more than playing with conventional toys."
• "Transformers do not break!"
• Lincoln Logs. "He plays with them several times a week and never seems to get tired of them."
• Nintendo DS games. "She plays the games whenever we are in the car or away from home."
• Wii. "He plays it a lot and it gets him off the couch."
• Webkinz stuffed animals. "She can take the actual stuffed animal wherever she goes. Then it allows her play time on the computer, getting her more comfortable with using the computer."
• Nerf dart tag game. "It has been three months since he got it, and he and his brother play with it regularly. It's fun for them, and has held together quite well!"
• Legos. "They force him to use creativity and mechanical skills to put little pieces together to make big structures. Also, Legos don't cost that much and he can use them to make many different things."
• "My Twinn doll—no batteries, computer chips, just the girl and the doll! She must use her imagination to make the doll interact with her. We bought a couple of matching outfits for girl and doll to promote the imaginary play and that helps a great deal with tea parties, playing school, etc."
• Cars Play Tent. "Although he got multiple toys, this seems to be his fav[orite]. He uses it for all sorts of things, from cops and robbers, to plain old camp outs, indoors, of course!"