Brilliant Sky adds Michigan franchise
By Staff -- Playthings, 8/19/2008 3:01:00 PM
EAST LANSING, Mich.—Specialty toy store franchisor TT&B Inc. has finalized a deal to bring a Brilliant Sky Toys & Books store to upscale Rochester Hills, Mich.
The store is expected to open this October and will join a small but growing list of franchised locations either open or under development in Phoenix, Charlotte, N.C., and Deer Park, Ill.
“The Rochester Hills area is Michigan’s most powerful market, demographically speaking,” said Brent Taylor, TT&B president and CEO. “To be located in a premier retail center like the Village of Rochester is truly an indication of where Brilliant Sky fits in the landscape of specialty toy stores.”
TT&B began its Brilliant Sky Toys & Books franchising efforts in January 2007. The company began as a single-store operation, TreeHouse Toys & Books, in Lansing, Mich.
Discussions are underway in “several key markets throughout the U.S.” for additional Brilliant Sky locations, according to TT&B.
