TIA adds social networking site
By Staff -- Playthings, 8/25/2008 10:06:00 AM
NEW YORK—The Toy Industry Association this summer launched its own social networking site, ToyConnections.
ToyConnections was created to help toy industry members network with other industry insiders, including toy manufacturers, distributors, retail buyers and toy inventors, as well as related media representatives, marketing and public relations professionals. Discussion group topics include: product and safety compliance; retail buyers sharing buying strategies; small business best practices; creative entrepreneurs; and Toy Fair promotion.
In other online initiatives, TIA recently uploaded a discussion of the federal government’s toy safety legislation to the “Ask TIA” streaming video section of the trade association’s website.
