Alex gets home textiled
By Staff -- Playthings, 8/26/2008 8:18:00 AM
NEW YORK—CHF Industries, a bed, bath and window products supplier, will introduce an Alex-branded line of home textiles and related products next month.
CHF’s Alex-branded home collection will include all major bedding and bath components as well as decorative accessories. It will marry Alex’s “graphic, whimsical style with solutions to everyday parenting dilemmas.” For example, traditional home textile items will have interactive elements designed to help ease children’s transition from bath time to bedtime.
“We are always looking for ways to open a child’s mind to new skills, new ideas and new worlds. Partnering with CHF will enable us to bring creative solutions to the most-used rooms in the house, while also engaging children in what they enjoy most: play,” said Nurit Amdur, Alex’s CEO. “We chose to partner with CHF because of their mutual interest in bringing innovative products to the marketplace.”
Nearly 90 years old, CHF today is known for home textile products marketed under the brand names of Donna Karan Home Collection, DKNY, Peri Homeworks, Hemingway, Daisy Fuentes, Umbra and Loft Style. Its products are sold throughout the world and to every key retail group in the United States.
