Drugstore.com gives eToys a role
By Staff -- Playthings, 8/28/2008 2:45:00 PM
DENVER—Online commerce provider The Parent Company has been tapped to merchandise and fulfill select toy and baby products sold on Drugstore.com.
The Parent Company is owner of eToys’ online category management, product content, inventory control and order fulfillment service. For Drugstore.com, it will provide certain children's and baby products for the toys and kids electronics department on the retailer’s website. Specifics of the deal were not announced.
"We're excited to add a new strategic retail partner into our business model of leveraging our merchandising expertise and making full use of our extensive technology and fulfillment resources," said Michael J. Wagner, The Parent Co.’s president and CEO. "We offer retailers an excellent way to increase traffic and sales by featuring toys and baby products as part of their assortment, without the inventory risk or additional staff."
Drugstore.com joins a list of retailers using the eToys e-commerce system that includes Sears.com, Kmart.com, Shop.com, Amazon.com, Macys.com, KBtoys.com, HSN.com, CircuitCity.com and Buy.com.
