KB Toys expands Super Value program

By Staff -- Playthings, 9/17/2008 5:00:00 PM

PITTSFIELD, Mass.—A year after introducing its Super Value toy program, KB Toys is expanding its discount priced merchandise push to include video games and family-oriented DVDs.

Each store has been stocked with “hundreds” of titles, according to KB, with some new video games selling for as little as $9.98 and its selection of previously owned video games all unconditionally guaranteed. The retailer’s Super Value DVDs are also all new.

“Guests will now find an incredible assortment of exciting video game titles, plus DVDs, all at low Super Value prices,” said Andy Bailen, CEO of KB Toys. “Our buyers constantly search for special opportunities and now we are pleased to offer these great values in video games and movies to our guests at incredibly low prices.”