Paradise plans Bella Sara horse range
By Staff -- Playthings, 9/18/2008 10:02:00 AM
GREENWICH, Conn.—Paradise Horses, maker of replica horses, ponies and playsets, has been signed by Hidden City Games for a line of licensed fantasy horses based on the Bella Sara trading card game’s characters.
Launching in spring 2009, the product line will include collectible 1:9 and 1:12 scale bendable horses, as well as posed horse figurines, accessories and playsets. The product line will combine Paradise Horses’ realistic craftsmanship with Bella Sara’s fantasy appeal to create a collection that includes a stable, castle, cottage, riding gear, grooming equipment and horse clothing.
“We are thrilled to partner with Bella Sara to bring their illustrated horses to life,” says Amy Pennington, founder and CEO of Paradise Horses. “Bella Sara is the perfect licensing partner for us and will help us to expand our current line of horses to a more whimsical line of fantasy horses that young girls will fall in love with.”
The deal allows Paradise Horses to distribute its Bella Sara line only in North America.
