Ty's Toy Box adds customizable apparel
By Staff -- Playthings, 10/28/2008 9:46:00 AM
ERLANGER, Ky.—Ty’s Toy Box owner Brand Performance has signed agreements with four character brands to offer personalized and customizable apparel featuring those brands' characters on www.TysToyBox.com.
The deal includes rights for Cartoon Network's Ben 10 Alien Force, featuring Ben Tennyson and his alien alter egos highlighted in the popular television series; Scholastic's Clifford the Big Red Dog; Spookley the Square Pumpkin, an educational children's hero licensed by Holiday Hill Farm, and Wow! Wow! Wubbzy!, Nick Jr.'s animated series licensed by Bolder Media.
"Having classic, colorful and fun new characters available for customizable clothing is a great way to give gifts and celebrate holidays with a personal touch," said Ty Simpson, CEO of Ty's Toy Box.
Brand Performance currently operates two directly owned online stores selling primarily license-based merchandise—www.TysToyBox.com and www.AllAboardToys.com—plus operates official online stores for HIT Entertainment, VIZ Media, Cookie Jar Entertainment, Universal, Big Tent Entertainment and Chorion, among others.
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