Commonwealth debuts Petz plush
By Staff -- Playthings, 11/4/2008 10:13:00 AM
SAN FRANCISCO—Commonwealth Toy is releasing a line of web-enabled plush based on Ubisoft’s new Petz video game franchise.
Commonwealth’s initial series of plush toys includes a variety of dog and cat characters—based on Unisoft’s Petz Dogz Pack and Petz Catz Clan characters—followed by a line of monkeys, based on Petz Monkey House, in spring 2009. Each toy contains a unique code that the consumer can scratch off and enter on Petz.com to unlock exclusive UbiPetz items, including activity games and coloring pages. After entering the code online, users will receive a password to enter on Petz Dogz Pack, Petz Catz Clan or Petz Monkeyz House games to bring their plush toy to life as a character in their Nintendo DS game.
“We’re excited to introduce our young fans to a new way to interact with their favorite Petz games,” said Andy Swanson, senior director of strategic sales & partnerships at Ubisoft. “The partnership with Commonwealth Toy provides users with a unique opportunity to play with their toys in both an online and offline environment.”
The UbiPetz plush toy series features upwards of nine assorted breeds of cats and dogs, available in the toy sections of several major retailers in the U.S. and Canada, as well as at Limited Too, starting this month. Target will have additional, exclusive cat and dog characters.
Ubisoft’s Petz games allow players to create and care for on-screen pets chosen from many different breeds of dogs, cats, horses and monkeys. All three games launch at retail this month, starting with Petz Dogz Pack today.
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