HIT shuffles execs in North American reorg
By Staff -- Playthings, 11/10/2008 11:09:00 AM
NEW YORK—HIT Entertainment today detailed several appointments and promotions as the children’s programmer realigns its North American business units under one roof.
Gary Krakower, now Senior Vice President, US Licensing and Live Events, will oversee all domestic consumer products licensing and attractions, stage shows and live events for the company’s portfolio of classic preschool brands. Krakower previously served as senior VP for business development for HIT Entertainment in North America. Prior to joining HIT in 2007, Krakower was Vice President, International Licensing and Merchandising for Twentieth Century Fox.
Jeff Deverett, Senior Vice President, Home Entertainment, will oversee and set strategy for HIT’s Home Entertainment releases in North America, and also manage cross functional strategies between Home Entertainment, licensing, toys and live events surrounding HIT properties.
E.J. Minor, Vice President, US Retail Development and Marketing, will manage all consumer marketing initiatives across HIT’s portfolio, and will oversee the implementation and expansion of HIT’s retail programs and promotions. Previously, Minor was VP of Marketing for HIT ToyCo. He began his career in various toy brand management roles at Hasbro and Mattel.
Andrea Carpenter has been promoted to Vice President, Canada, overseeing the management of HIT’s consumer products, broadcast relations, home entertainment, publishing, retail development and marketing activities in that country. She most recently served as Senior Director of Consumer Products and Retail Development for HIT in Canada.
Gabriela Arenas, a former marketer at Mattel, has been promoted to Vice President, Consumer Products and Retail Development, Latin America. Arenas is charged with managing HIT’s brands and forging deals across both hard and soft lines categories, as well as publishing, video and audio across the region. She is also responsible for executing retail and marketing promotions in the area.
Rodrigo Piza, Vice President, Broadcast for Canada, Latin America and Hispanic US, will add Latin American Live Events and Sponsorships to his responsibilities.
“By uniting HIT Consumer Products, Home Entertainment, Live Events, Marketing and Retail Development for the Americas into one division, we maximize opportunities across all lines of business, strengthen our brands and provide more resources for our partners,” said Pam Westman, HIT’s Executive Vice President, Consumer Products and Home Entertainment, The Americas. “Gary, Jeff, EJ, Andrea, Gabriela and Rodrigo are truly leaders in their fields, and the company and its brands are lucky to benefit from their expertise.”
All of the above execs report Westman.
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