Sesame Workshop adds marketing execs
By Staff -- Playthings, 12/1/2008 10:10:00 AM
NEW YORK—Sesame Workshop has added two marketing veterans to its team in newly created positions as the non-profit children's programmer staffs for the continued expansion of its presence globally and in the digital realm.
Karen Driscoll joins the company as Vice President of Marketing Services. She will oversee the development and execution of marketing plans and programs in support of Sesame Street and The Electric Company, leading a team responsible for both consumer and trade marketing programs that build affinity and affection for the Sesame Street brand—growing its audiences across multiple distribution platforms. Driscoll will also help shape and drive campaign ideas, connecting activities across departments and proposing synergies to maximize resources and opportunities.
Driscoll spent nine years at Nickelodeon, where she helped create and direct marketing programs for the cable channel’s brands. Most recently, she worked as a marketing consultant for Worldwide Biggies, a digital entertainment studio.
Diana Polvere has been named Vice President of Market Intelligence. She will provide producers and businesses with insights about their audiences, markets, customers and performance relative to the competition. She will lead a team responsible for primary consumer market research, syndicated research and media research.
Polvere joins Sesame Workshop from American Express, where she led a team in their Global Marketplace group providing research insights for key business initiatives, new product development, product line strategy, brand communications and positioning. Her team was also responsible for market research studies to guide the development of interactive channels as well as interactive initiatives across various business groups.
Both report to Suzanne Duncan, vice president of the Workshop’s Brand Strategy and Marketing Group.
“Karen and Diana are both incredibly talented women, and we are thrilled to have them on our team,” said Duncan. “Their insight and expertise will guide us as we expand into new markets and further pursue and optimize alternative media platforms.”
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