Celebrity chef endorses Jakks' food play line
By Staff -- Playthings, 2/26/2009 8:24:00 AM
MALIBU, Calif.—Celebrity chef Duff Goldman, host of Food Network’s Ace of Cakes, has signed on to endorse Jakks Pacific’s new Girl Gourmet Cake Bakery food play line.
The Girl Gourmet Cake Bakery product line is Jakks’ follow up to its Girl Gourmet Cupcake Maker, which was nominated for the T.O.T.Y Activity Toy of the Year Award. The assortment’s core Girl Gourmet Cake Bakery set lets kids create elaborate mini 2-tiered fondant cakes after baking them for just 30 seconds in the microwave.
“I am excited to work with Jakks Pacific and be a part of the Girl Gourmet Cake Bakery line to introduce kids to the world of baking and all the cool, creative ways kids can express themselves,” said Goldman (pictured). “Now young bakers can pretend to be just like me and make beautiful fondant cakes for their friends and family, but without all the mess that I make! I wish we had this product when I was a kid!”
Commenting on the deal, Jennifer Richmond, Jakks’ senior vice president of licensing and media, said: “We knew Duff Goldman would be the perfect partner for the Girl Gourmet Cake Bakery because he really took extreme cake making to a whole new level with Ace of Cakes. We love encouraging kids to push the limits in the kitchen and think they’re going to have fun creating elaborate and wacky fondant cakes just like Duff.”
The Girl Gourmet Cake Bakery line will launch at major retailers nationwide this fall.
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