Action grows UK distribution
By Staff -- Playthings, 4/13/2009 2:52:00 PM
ORLANDO, Fla.—Action Toys has signed an expanded UK distribution deal for its products with England’s Treasure Trove, the first of what the toymaker says are pending agreements for additional overseas sales.
Treasure Trove had been the distributor of Action’s Space Voyagers brand in the British market.
"We are pleased to announce an expansion of our international sales activity,” said Bob Muniz, Action Toys’ president. “Treasure Trove has been a reliable and important client of one major brand in the past. Our new agreement affords both firms the chance to build revenues and profitable growth. The initial sales shipment began this week. [Action Toys parent firm] Action Products International expects significant sales activity beyond this initial agreement, so look for expanded activity in Great Britain as a result.
"Moving forward, both firms are looking at the company providing large purchases of product directly from our factories abroad. This is our first announcement regarding international sales, though we are already in talks in several other countries. In addition, we are in the early stages of discussion with distribution prospects in Asia, Africa, Europe, Scandinavia and South America,” Muniz added.
Last month, Treasure Trove was named exclusive distributor in the UK and Ireland for Safari, effective immediately. Treasure Trove’s Education Essentials arm previously distributed Safari’s animal figurines to the educational market in those territories.
Action Toys’ product lines includes educationally oriented action figures, playsets, activity kits and wooden toys.
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