Ty's Toy Box to launch Canadian site 

By Staff -- Playthings, 5/28/2009 11:51:00 AM

ERLANGER, Ky.—Online retailer Ty’s Toy Box is teaming with licensor Nelvana Enterprises for a Canada-only online store.

The site, www.TysToyBox.ca, will sell merchandise featuring characters from shows that air on Corus Kids’ Treehouse and YTV channels. Products for sale will include toys, home furnishings, stationery, apparel and giftware—all listed by brand. It will launch this fall.

Nelvana is a division of Corus Entertainment.

“When it comes to children’s television entertainment in Canada, there is no better content partner than Corus, and we are thrilled to be working with them to launch our retail presence in Canada,” said Ty Simpson, CEO of Brand Performance, parent company of Ty's Toy Box. “This partnership will leverage Corus’ expertise in children’s licensed character products and our unique knowledge and capabilities in building brands and retail programs online to create the largest kids online marketplace in Canada.”

Ty’s Toy Box’s US site offers more than 10,000 products based on children’s TV and movie characters.

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