Upper Deck snares Marvel TCG rights

By Staff -- Playthings, 6/26/2009 12:59:00 PM

NORTH LAS VEGAS, Nev.—The Upper Deck Co. has signed a long-term licensing agreement with Marvel Entertainment to produce trading card games, miniature games and trading cards based on the Marvel Universe.

The long-term partnership grants Upper Deck rights to develop products based on Marvel’s comic books and Marvel Studios’ upcoming feature film releases, including Iron Man 2, Thor, The First Avenger: Captain America and The Avengers.

“This is huge,” said Scott Gaeta, Upper Deck’s director of new business development. “We are extremely excited about the possibilities that this newest partnership opens up for us. Gamers and trading card enthusiasts alike will benefit greatly as a result of the collaborative efforts by both companies.”

The first wave of products is scheduled to hit the market in January 2010. Specifics of the line were not supplied.

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

• Topics
• Author

Related Content

 

By This Author

• Buyer attendance slips at Fall Toy Preview
• Jakks auctions CPK candidate dolls
• Ty's Toy Box adds customizable apparel
• Toys 'R' Us upgrades site
• IKEA donates holiday toy proceeds
• » MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers... more

---

Most Recent Resources

• Are You Prepared for the 2009 Holiday Season? A Branded...
• Complying With the Lacey Act: A Real-World Guide
• Fastest-Growing Top 100 Stores
• Why Bad Things Happen to Good Businesses
• Top 5 No-brainers to Jump-start Your eCommerce Site

Sponsored Links