Hasbro ties with Yankee Candle for puzzles
By Staff -- Playthings, 6/30/2009 8:49:00 AM
PAWTUCKET, R.I.—Hasbro is prepping a line of scent-enhanced puzzles under license from The Yankee Candle Co.
The assortment will feature puzzles that release “subtle, pleasant scents” of proprietary Yankee Candle fragrances such as MacIntosh Apple, Clean Cotton and MidSummer's Night while being assembled, Hasbro says.
The 300 piece Yankee Candle puzzles will be available at mass retailers and at www.yankeecandle.com this fall for a suggested retail price of $9.99. Also included inside each puzzle will be a $10 coupon for use on any Yankee Candle Company purchase. Hasbro will release a trio of new designs “every two to three months,” according to the company.
"Enjoying Yankee Candles has been a favorite American tradition for generations, and there is nothing more all-American than puzzling as a family," said Rick Ruffolo, Senior Vice President of Brand, Marketing and Innovation at the Yankee Candle Company. "Adding some of our most popular Yankee Candle scents to the puzzling experience is a great way to enhance the atmosphere when you're putting together a puzzle."
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