Aurora’s Valentine’s Day plush gifts cater to Cupid
Features cards, plush toys
By Staff -- Playthings, 8/27/2009 7:59:00 AM
PICO RIVERA, Calif. —Aurora World is introducing its 2010 Valentine’s Day merchandise to its retail customers worldwide. Topping the list is YooHoo Greetings, which combines the two of the more popular Valentine’s Day items—a plush toy and greeting card.Showing its soft side are Aurora’s “I Wuv U” Bears and U Make Me Wild Monkeys. Pearls Before Swine’s Valentine editions, based on the well-known comic strip, round out Aurora’s product highlights for its Valentine’s catalog.
“We are excited about YooHoo Greetings, inspired by the company’s top-selling product line YooHoo and Friends,” says Michael Kessler SVP of Sales at Aurora. “Our retail customers will appreciate a greeting card and plush toy, both proven sellers during any Valentine’s Day season, packaged as one.”
YooHoo Greetings can be merchandised as a 24-piece counter display, which includes a colorful header, or each can be hung by its loop on a slat wall.
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