Toys R Us, Disney dress up support of CAAF
Halloween costumes to help raise funds
-- Playthings, 8/31/2009 8:25:00 AM
WAYNE, N.J.—Toys R Us and Disney Consumer Products said today that the toy retailer will carry an expanded assortment of exclusive Disney-themed Halloween costumes for boys, girls and babies that highlight the efforts of the Children Affected by AIDS Foundation (CAAF).Beginning in September, an expanded line of 25 costumes based on popular Disney characters can be found at Toys R Us and Babies R Us stores and online at Toysrus.com, including costumes resembling Disney Princess characters, Disney Pixar Toy Story's Buzz Lightyear and Woody, Power Rangers, Winnie-the-Pooh and Tigger and Disney Fairies' Tinker Bell. The number of costumes included in this program doubles the offering from last year, and each bears a recognizable hangtag featuring the CAAF logo and a united mission statement from both companies.
This year, CAAF will highlight the costumes in a series of print and broadcast public service announcements that feature CAAF's national spokesperson Jamie Lee Curtis, and promote the organization's signature Dream Halloween events, of which the Toys R Us Children's Fund and Disney Consumer Products are longtime benefactors.
"As a company committed to serving its communities as a safe, caring and reputable neighbor, we continuously seek ways to positively impact the lives of children in need. Expanding this collection of costumes helps raise awareness of one of our longstanding charitable partners, CAAF, and the millions of children affected by HIV/AIDS who benefit from its support and services," said Greg Ahearn, senior vice president, marketing and e-commerce, Toys R Us Inc. "In collaboration with Disney, we developed this program to help kids celebrate one of the most exciting nights of the year, while recognizing the children and families who rely on CAAF."
To showcase their continued support of CAAF in its mission to provide assistance to children affected by HIV/AIDS in the United States and around the world, Toys R Us and DCP made a joint contribution of $50,000 to kick off the 2009 costume program.
"This initiative provides young trick-or-treaters with an array of costumes that allow them to become their favorite Disney characters, while also supporting a worthy cause," said Chris Heatherly, vice president of toys, Disney Consumer Products. "Together with Toys R Us, we hope to encourage parents to teach their kids about the importance of being a caring and charitable citizen, whether by proudly wearing a costume from this exclusive line or by joining a cause in their local community."
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