Cartoon Network adds 'Gormiti' to schedule
By Staff -- Playthings, 9/25/2009 8:58:00 AM
COSTA MESA, Calif.—Playmates’ Gormiti line of collectible figures is about to get an awareness boost thanks to Cartoon Network, which this week said it plans to begin airing the property’s corresponding animated TV series on October 5.
Playmates' line is licensed from Giochi Preziosi, the Italian toymaker whose sales of the monster-shape figurines have topped 100 million units in Europe. Playmates’ 2010 product offering includes more than 90 new miniature figures, special feature action figures, mechanical action playsets and role play toys.
Gormiti is the story of a never ending battle on the Island of Gorm between vast armies inspired by the elemental forces of nature. Produce by Marathon Media, its heroes are a group of kids that magically transform into powerful Gormiti when they are transported from their sleepy hometown into the heart of a battle raging between warring tribes on the island.
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