Toys R Us adds gift registry
Donates $50K worth of gift cards to Make-A-Wish Foundation
By Staff -- Playthings, 10/13/2009 8:32:00 AM
WAYNE, N.J.—Toys R Us today announced the launch of 'Wish List,' a registry designed to help gift givers purchase products more in line with parents’ wants for their children.
Using Wish List, parents and kids together can create a tailored list of toys based not only on what the child wants, but on his or her age, interests and abilities. This helps guide gift-givers to make appropriate toy selections and provides parents and families more input on the gifts their children receive for holidays and birthdays. Wish Lists can be created, updated and maintained online at Toysrus.com/WishList and in all Toys R Us and Babies R Us stores nationwide.
"At Toys R Us, we know that creating wish lists during the holiday season and for other special occasions are among the most memorable experiences a child can have," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys R Us, Inc. "Wish List provides families a fun way to spend time together, and at the same time, gives parents the opportunity to set realistic expectations with their kids about the presents they may receive."
To begin the Wish List process, parents and caregivers create one master account online or through in-store Registry Centers or Guest Services stations. Once registered, Wish List participants can generate as many Wish Lists as they would like for each of their children, tailoring them for specific occasions, such as birthdays or holidays. Together with their children, customers can browse and select products with scanning devices in Toys R Us stores or with the click of a button online to create and update a running list.
To celebrate the launch of Wish List, Toys R Us has donated $50,000 in Toys R Us gift cards to the Make-A-Wish Foundation to make the holidays brighter for seriously ill children. Throughout the holiday season, Toys R Us store associates will help create memorable shopping experiences for wish kids when they visit stores nationwide as part of their wish fulfillment.
"During the holiday season, many of our wish kids dream of having a special toy, while others hope for the perfect holiday with their families, complete with presents under the tree," said David Williams, Make-A-Wish Foundation of America president and chief executive officer. "With the support of Toys R Us, we will be able to help grant these wishes and give children a magical holiday season with toys that top their wish lists. This generous donation will help make this a holiday to remember for some very courageous children and their families."
Wish List is available year-round for birthdays, holidays and other special occasions. The company will support Wish List through in-store signage, as well as print and online advertising.
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