Mattel unveils new online store
By Staff -- Playthings, 10/22/2009 2:20:00 PM
EL SEGUNDO, Calif.—Mattel has launched a new parent-friendly, direct-to-consumer online store, MattelShop.com.
MattelShop.com is designed to be “easy and intuitive for every shopper,” according to the toymaker. Its features include: ShopTogether, a social shopping tool from DecisionStep that allows people to browse the site together from separate computers and chat to each other while doing so; ConciseClick, a rollover-and-click technology that provides a description, price and opportunity to drop products immediately into a shopping cart while watching videos (the shop has its own YouTube channel); and the ability to search for products based on play pattern, such as “heroic play” and “competitive play.”
“We have developed a unique online shopping destination that is playful, social and informative,” said Chuck Scothon, General Manager & Senior Vice President, Mattel Digital Network. “The MattelShop.com serves as a research and shopping tool allowing parents, grandparents and gift-givers alike to choose the best toys for children this holiday season.”
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