Baby Abuelita births P&G promotion

By Staff -- Playthings, 10/23/2009 2:01:00 PM

MIAMI, Fla.—Multicultural doll maker Baby Abuelita Productions is teaming with Procter & Gamble for a national grocery store promotion targeting Hispanic shoppers.

The initiative will offer shoppers who purchase a designated amount of P&G products the opportunity to mail-in for one of Baby Abuelita’s Abuelita Rosa or Pancho (pictured) grandparent dolls.

“We are always looking for ways to expand the reach and message of [these dolls] and we are excited that Procter & Gamble, through their commitment to the Hispanic community, has given us the opportunity to do so,” said Carol Fenster, CEO of Baby Abuelita.

P&G’s food channel retailers will be able to run the promotion any time between Nov. 23, 2009, and June 30, 2010.

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