Canadian Group adds 'Bella Sara' rights

By Staff -- Playthings, 10/28/2009 6:54:00 AM

SEATTLE—Bella Sara trading card game publisher Hidden City Games has signed The Canadian Group for children's products based on the property.

“Bringing a brand like Bella Sara to market is an opportunity that all companies spend enormous resources seeking out,” said Barrie Simpson, partner of The Canadian Group. “We are nothing short of thrilled to bring our vision of Bella Sara to the North American marketplace. This partnership with Bella Sara enhances and extends our product offerings to the young female market through all channels of distribution.”

The Canadian Group will market a board game, temporary tattoos, yo-yos, wall clings, and Magnetic Creations and Color Ups activity products. Distribution rights span North America.

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